A Must Follow Checklist Before Launching Facebook Ad

Are you struggling to follow a set of rules before launching a profitable Facebook ad campaign?


To develop a successful Facebook ad campaign, we need a fair bit of innovative ideas, plans and strategies before even opening a web browser to initiate the ads – whether you are initiating one ad or many.

This is just like when you are preparing a cake; you will be required to ensure with all the ingredients before starting the baking process. Similarly, it makes some sense to plan to initiate a Facebook ad before getting started.

So, if you are planning a Facebook campaign and wish to make sure whether you have everything in one place before going live, here, we have a checklist for you which covers everything about it. Let’s take a deep look on it.


What is the one thing you want people to do while they view your ad? People are not great at doing more than one thing at once. So if you want to isolate how you wish people to respond to your ad, whether to comment, visit your site or to view your ad videos. To do these things one should have the right objective for Facebook Ads.

Further, every ad you post on the site should have a purpose. If you have a Facebook campaign that has various objectives, then run separate ads for each objective and walk consumers down a sales funnel.

However, knowing the right objective for Facebook Ads will benefit you to optimize your Facebook Ad for your objective. If you need traffic, then it will find a target audience for your Ad and make them view your Ad on Facebook. As well, if you need people to comment, then it will find the target audience and enthuse them to comment on your ads.

Furthermore, knowing your objective means you can get a small robot over at Facebook Ads to do the work for you. So, What is the one action you required from the people to do when they view your ad?


The audience is one of the toughest things to master with Facebook advertising. Are you serving your Facebook ads to the people who want or require your product? Usually, think of the audience nearly as trends like considering country, location, age, and gender. However, nailing your objective aids you to think a little bit hard about the target audience. Are you trying to find a new target audience for your business and to maintain a reputation among the existing audience?

If yes, then you might require to consider your target audience behaviors and interests. Perhaps they are likely to spend money online. Further, if you are seeking to express your portfolio to the existing consumers, then you must retarget your existing audience such as your website visitor by using the Facebook ads.

Furthermore, it is quite simple and easy to start broad with your targeters and make sure with your objectives with your targeted audience to do things which you require from them. Moreover, if you are targeting a new audience, then you might need to separate the ads as both sets of consumers have various requirements from you.

So, question yourself with the following queries before creating a Facebook ad.

  • Are you aiming the people who already know your business or the people who are new to your business?
  • What source do you have to aid refine your target audience? Make question like do you have an existing mailing list, Facebook Pixel to track your visitors and consumer phone numbers.
  • Does the target audience have specific interests to target by?

Ad Creative

When we think of Facebook advertisement, the first thing that comes in mind is copy and images. However, your Facebook advertising objectives and target audience can virtually change how your copy is constructed.

For example, if you are trying to sell your products with a clear call to action like “Hit here to buy” will make all the variance. If you have got a unique audience in your mind, then the image could reflect them, and they will like to view your purpose of the Ad

Further, doing a business model sailor or lean startup sails can be virtually useful to aid you to emphasize both the barriers your consumers face to purchase your product and the drivers which encourages them.

Facebook Ad Design and Content

Define your specific selling points

What is specific about your service and product? Spy on Competitors Facebook ads in your arena and try to figure out how you can make your Facebook Advertising statistics to stand out. Make a note about three to four things which you can do better than your competitors. Then make use of those selling points in your Facebook campaign.

Choose Image

The image is one of the essential features of a Facebook ad. Then make sure that you spend some time to figure out what an image represents your products, service and about your brand. At the same time impress the attention of consumers to view your Facebook Ads

Write Headings

Look at your specific selling point and involve them in the headings. Interestingly, with a clear call to action make your audience to click your advertisement and make them buy your products. As well, make them visit your site or any other goal which you have with your Facebook campaign

Write Body Text For Facebook Ad

Write your Facebook Ad ideas and make them go live. Do you have any added values which you would like to say about your products to your audience? In the text field of your ad introduce your brand details and give your visitors to delight their eyes with pictures and describe who you are, where you are situated and what are things will be given as best as you can.

Make various ad collaborations

This is one of the essential things when you are planning a Facebook campaign. Make various ads and blend their text and images in your ways. This will aid you with the answer to what works best for your Facebook campaign and what sort of ad will get more clicks and what advertising will generate most sales or likes.


Delimit age group to the target audience

Usually, you should test your ads in various age groups to view which age people are reacting for your ads. Try to do this in a unique path. With this, you have the chances to discover your contents to the consumer group where you least anticipated it.

Determine where your target group is situated

If you lead a business which is physically located somewhere, then it is pretty straightforward for you to advertise your ad via Facebook. You can promote it to the people in your arena. However, if you lead a web business of some kinds, then you need your target audience to sign up with your page from all over the world. So, a test where your Facebook campaign will get succeed.

Determine the interests of your target audience

Are your service and products nearly tied to unique interests? If yes, define who are all interested in what and target them with your Facebook advertising.

Facebook Advertising Formats

Decide which Advertising type to use

Facebook affords several different sorts of ads. The most famous and most accessible are marketplace advertisements, which involves ads to outside websites, sponsored stories, page post advertising, Facebook objects. However, there are various ad types have multiple benefits. Thus, choose the right one that suits your overall aim

Make a blend

One of the best option to run various ad type to see which one will impress your viewers to click the ads generated by you. Then create the best result for your enterprise. If you are already active on Facebook, then you can have some ad Formats in your Facebook campaign

Facebook Ad Budget

Set your Budget

Before start initiating your advertisement, make a creative idea about how much you are required to spend per post for your Facebook campaign. Then take into thoughtfulness that you might have to invest some initial monetary on the examining phase. Before that make sure that what type of advertisement your audience responds to.

Choose tendering strategy

When you plan for an advertisement, you can choose how much you are willing to invest in paying for a click. Usually, the more you pay, the more you will get an impression for your ad post. However, staying near to the bid is wise, but you might require to examine the different strategies.

Choose a price model

There are two models to choose from. One is Pay per click, and the other one is pay per thousand impressions. Hence choose the right one for your campaign.


Are you planning to initiate Facebook Ad for your brand? Then the tips mentioned above will aid you to launch a perfect Facebook Ad. After starting it, Facebook Ads Monitoring will help you to seek to improve your ad. Make use of these guidelines and run your Facebook Ads from failing. Thank you!

Siddharth Pal

Siddharth Pal

Hey, I am Siddharth I’m the Founder of MonkMarketers.com. I am a full-time Ecom Practitioner, Strategic Marketing Consultant and a Speaker. I’ve been doing ecommerce business since 2017 and making an era of ecommerce marketing from my online businesses.
The Targeting Secrets


Stop Guessing For Target Audience And Supercharge Your Facebook Ads Targeting!

19 thoughts on “A Must Follow Checklist Before Launching Facebook Ad”

  1. Great article for beginners, i have some knowledge on fb ads, but this article gave me extra ideas. Also thanks for writing articles on Facebook ads. I found really useful.

  2. This is pretty deep bro. In-depth guidance on Facebook Ads especially for beginners. I have not ever tried Facebook ads. I wish I will try soon for products. Let you know my results soon.

  3. I like your Article,
    But I want to add something here,
    It’s that target audience age is also a must factor in the success of a facebook ad campaign. It’s a vast topic .. you should have made a separate section for this.
    Other then this, I love your article and your writing style.

  4. Great tips… To me Facebook Ad campaign is still one of the best means of generating leads.

    But then there is a fine line between generating leads, converting sales and raking losses – All from Facebook Campaigns.

    Your tips are awesome enough to avoid the rough edges. I will like to add a few points :

    1. The importance of a good copywriting. Your message must be clear concise with a single scall to action. To cap it, a good ad copywriting should:

    stir emotion
    call an audience to a concise action

    2. Great Visual – Now, when I mean great, you need a visual that complements the theme of your copywriting. Again, the visual must be clear enough for the target audience to digest your message.

    3. Targeting: Now, facebook makes it simple enough for ad publishers to target their campaigns for a good reach – Pretty funny, its a no brainer but many publishers suck at it.

    Its a matter of necessity to take the following factors into consideration when placing a facebook ad campaign.

    Marital status

    4. Last but not the least, most internet users love numbers…

  5. Love the article Siddharth! In-depth guidance on Facebook Ads especially for beginners. I have not ever tried Facebook ads. I wish I will try soon for products.

    • I am glad you liked it Adi.
      As you said, you never tried Facebook ads but I would suggest you give it a try and explore new possibilities for your online business.

    • Hi,
      People consider the concepts as basic if they are familiar with it otherwise everything is advanced. I am glad you are familiar with the checklist I shared in this article.
      Article for the target audience is on the way and will publish soon 🙂


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