6 Best Email Marketing Apps for Shopify [2021 Edition]

This is a post about the best email marketing apps for Shopify on the web. 

Yes — that’s something that you, a Shopify store owner, will absolutely need. 

It’s a total waste to focus on driving tons of traffic without any regard for lead generation whatsoever. 

Let me tell you why. 

Most of us already know the fact that more than 90 percent of visitors to Shopify stores will not convert into paying customers on their first visit.

It doesn’t matter if you’re offering an amazing product with any kind of offer..

Before you can get visitors to click your “buy now” or “add to cart” button, you must first earn their trust otherwise your expectations may hurt.

Only by winning your audience’s utmost confidence will you be able to convert them into buyers.

So, rather than hyping up your promotional content and hope for sales with your fingers crossed, focus on building relationships.

Email marketing for e-commerce business can help you do that with the following advantages:

  • Connect with visitors on a more personal level — Did you know that email marketing apps let you address subscribers by their first name? Other than the ability to personalize emails, you can also send product updates, reminders, and offers straight to your audience’s smartphones.
  • Build a reliable stream of quality traffic to your store — Unlike random strangers who stumble upon your store by accident, your email subscribers are people who already know you. In turn, they will be more receptive to your brand’s messages and whatever offer you have in store for them.
  • Target the right audience for every message — Modern email marketing platforms let you segment your list based on their purchase history, activity, location, and so on. This will allow you to tailor your email content to your subscribers’ specific objectives.
  • Promote content at the right time — In case you didn’t know, all the email marketing platforms let you schedule your email blast at a specific time. Being smart with your timing can help ensure your message’s visibility.
  • Maintain brand awareness when your audience is ready to make a purchase — When your audience isn’t reading your content, they could be looking at your competitors and considering their value offerings. Establishing regular communication via email makes sure subscribers remember you when they’re just about ready to make a purchase decision.
  • Automate certain interactions — Lastly, top-tier platforms have robust email automation features for audience nurturing. A great example would be “abandoned cart emails,” which will help you recover sales that would’ve been lost otherwise.

At this point, there’s no way you aren’t convinced that email marketing is an essential aspect of dropshipping or e-commerce business. Unless, of course, you just don’t care about the growth and profitability of your store.

With all that out of the way, let’s explore your options in choosing the best email marketing service for Shopify store owners.


Klaviyo

best email marketing apps for shopify

Let’s get one thing straight: KLAVIYO is currently my go-to email marketing platform for my all Shopify stores.

Personal preferences do affect our choices when it comes to online marketing tools. And, to me, I’m amazed how Klaviyo packs so much functionality into an incredibly user-friendly interface.


What are Klaviyo’s features?

For each tool in this list, I’ll do a quick roundup of their features. We will also take a peek at each platform’s interface to help you choose the right one for you.

Let’s start with the email marketing software I personally use and recommend to everyone.

As one of the top email marketing service providers for Shopify stores, Klaviyo has everything an ecom business owner can ask for.

✅ Integrations:

Klaviyo is the only email marketing platform I have ever found which has native integration with almost all top e-commerce platforms and marketing tools. And don’t hold back: With Klaviyo, you can integrate as much data as you want, with no limitations or hidden fees. It also means that you don’t need zapier, pabbly connect or any zapier alternatives to using third-party apps with klaviyo.


✅ Forms And Personalization:

Klaviyo offers powerful and rich looking features to create the personalized forms according to the shopify store and products. It simply means that you can create unlimited forms for unlimited products and can put it however you want.

Klaviyo gives freedom to use the form in popout, embed, flyout style as you can see in the below image. You can also set the display timing, display frequency and targeting to get the best results with klaviyo.


✅ Customer Profiles:

Personally I like this feature very much because we can see a complete journey of our shopify store’s subscriber or customer from page visit to purchase on a single screen with date and time.

It helps a lot to understand what subscribers or customers are doing on our store. So based on the data, we can improve the store performance.


✅ Audience Segmentation:

Without practicing audience segmentation, no business can hit the big ROI with any email marketing app for shopify.

Klaviyo is my all time most favourite ecommerce email marketing software which has a lot of segmentations to devide and understand the metrics.

Just to share an example, I am sharing a few segmentation ideas which could help you to get good results-

  1. Subscribers has first name
  2. Subscribers has not first name
  3. Customers who purchase a specific product
  4. Customers with order value
  5. Customers with orders more than 2
  6. Customers who purchased in last 30 days
  7. Customers who didn’t purchase in last 30 days
  8. Abandoned checkout
  9. Customers who bought product from specific collection
  10. Customers with country
  11. Customers with birthday
  12. Customers who purchased with coupon code only
  13. Customers who purchased without any coupon code

There are a lot more but I hope it will help you to understand and execute the data segmentation effectively.


Who is this email marketing software for?

Klaviyo email marketing software is especially made for e-commerce business owners. And klaviyo is not limited to shopify only.

Klaviyo works with all e-commerce platforms including woocommerce, magento etc. Klaviyo also offers open API to integrate and work smoothly with the custom coded platform if you have any.


Klaviyo Pricing

The best part of the decision in selecting the klaviyo is, they offer a limited free forever plan to all users with all the important features. And for this free forever plan, we don’t need any credit card to add inside the account.

On the other side, klaviyo has standard charges based on number of subscribers in the account but they doesn’t add any limit for accessing the features available.

For example, klaviyo will charge only $30 per month for subscribers upto 1000 and of course there is no limit on sending the emails to those subscribers.

As per my experience and understanding with the data I am getting from my contacts with in the same industry, this $30 per month plan is pretty cheap and it give at least 10x ROI if we use the software effectively with proven email marketing strategies.


ActiveCampaign

As you know that klaviyo is my first love for best email marketing app for shopify. But ActiveCampaign always comes on second.

And you shouldn’t get surprised to see me talking good about two shopify apps for the same purpose.

But I am actually impressed by ActiveCampaign because they packed a ton of features into one platform with a very easy user interface to get best out of it.

What are ActiveCampaign’s features?

As one of the top email marketing service providers out there, ActiveCampaign has everything a website owner can ask for.

  1. Email list segmentation
  2. Pre-configured visual email templates
  3. Subscription form builder
  4. Email marketing automation
  5. Hyper-personalized emails through dynamic content
  6. Integrations with third-party apps
  7. Custom audience retargeting
  8. Built-in analytics and split testing tools
  9. SMS features

Who is this email marketing software for?

Let me clear a fact, ActiveCampaign is not made for ecommerce business only. Activecampaign is known as all in one email marketing solution. It means that it covers all the purposes of different different businesses.

So anyone who is just starting the business (including ecommerce too) and doesn’t want to go with my first choice klaviyo, should definitely go with ActiveCampaign.

Because ActiveCampaign has very neat and clean user interface which is very easy to understand for any newbie.

ActiveCampaign Pricing

ActiveCampaign doesn’t offer a free plan like klaviyo but it offers 7 days free trial.

And the pricing plan scale with the number of subscribers you’ll add in your account.

Let’s have a quick look on ActiveCampaign pricing plans-

Lite (starting from $9 per month for up to 500 subscribers)

  • Unlimited emails
  • Core email marketing features
  • Priority customer support
  • Subscription form builder
  • Marketing automation features
  • Up to three users per account

Plus ($49 per month for up to 1,000 subscribers)

  • Everything in Lite plan
  • Facebook custom audiences
  • Lead nurturing and scoring features
  • App integrations
  • SMS marketing features
  • Dynamic content
  • Customizable user accounts
  • Up to 25 users per account

Professional ($129 per month for up to 2,500 subscribers)

  • Everything in Plus plan
  • Predictive email marketing features
  • Customer “path to purchase” tracking
  • Split test automations
  • Website messaging features
  • Marketing software onboarding
  • Marketing automation consulting
  • One-on-one monthly training sessions
  • Up to 50 users per account

Enterprise ($229 per month for up to 2,500 subscribers)

  • Everything in Professional plan
  • Custom reports
  • Custom domain and mail server domain
  • Designated ActiveCampaign account representative
  • Add-on design services
  • Access to social data
  • Priority support via phone
  • Unlimited users per account

Omnisend

Omnisend is the second best email marketing app for shopify and the only reason is, it’s also made for ecommerce business only.

You can consider klaviyo and omnisend are competitors to each other for grabbing more new users in ecommernce market.

Omnisend is in the email marketing business since 2014 and has team of more than 180 amazing team members in these period. And in 2019 omnisend got a place in Shopify’s Top 5 apps for email marketing and marketing automation.

Omnisend has three offices in different countries. One is in USA, second is in UK and the third one is in Lithuania.

In the ecommerce email marketing business, omnisend is not a new player. It has more than 70,000 amazing customers worldwide.

What are Omnisend’s features?

As I mentioned, omnisend is direct competitor of klaviyo in ecommerce email marketing business. So it’s obvious that both could have a lot of same features.

Omnisend has amazing and easy to setup email automation feature which is not a tough task for any newbie.

Professional email designing is not a usual task for any beginner in ecommerce email marketing. And without professional and high converting emails, there is nothing which would work to increase the ROI.

But the best part with omnisend is, it has such a nice email editor which helps to design professional and good looking emails very fast. And it doesn’t need years of experience to understand.

Segmentation of the buyers based on lifetime purchase value is an important part of the email automation workflow. And omnisend has easy process to create this segment to identify the heavy spenders on your shopify store.

Omnisend Pricing

Free Forever Plan (Upto 250 Subscribers and 500 emails per month)

  • Upto 60 international SMS credit
  • Upto 500 webpush notification
  • Professional looking email templates
  • Pre-built email automations and workflows
  • Pop up and sign up forms
  • Segmentation and customer analytics
  • A/B testing
  • Facebook custom audience
  • Customer support through email
  • Web tracking data history upto 1 month
  • Omnisend branding in emails

Standard Plan (From $16/month For Upto 500 Subscribers and 6000 emails per month)

  • Upto 60 international SMS credit
  • Unlimited webpush notification
  • Professional looking email templates
  • Pre-built email automations and workflows
  • Pop up and sign up forms
  • Segmentation and customer analytics
  • A/B testing
  • Facebook custom audience
  • 24×7 Customer support through email and chat
  • Web tracking data history upto 6 months
  • Remove omnisend branding in emails

Pro Plan (From $59/month For Upto 500 Subscribers and unlimited emails per month)

  • Upto 3540 international SMS credit
  • Unlimited webpush notification
  • Professional looking email templates
  • Pre-built email automations and workflows
  • Pop up and sign up forms
  • Segmentation and customer analytics
  • A/B testing
  • Facebook custom audience
  • 24×7 Customer support through email and chat
  • Web tracking data history upto 18 months
  • Remove omnisend branding in emails
  • Advance reporting

Note : You can get 40% off for the first three months by just clicking on the button below!


Get Response

If you are still exploring email marketing app for shopify, then you must be familiar about GetResponse email marketing app.

You must be thinking that what is the interesting fact about GetResponse.

And the most simple answer is, it is the most easiest ecommerce email marketing app for shopify with all the basic but most important features.

Most of the newbies try GetResponse just because it’s simplicity.

What are GetResponse’s features?

Apart from the standard features you can find in other tools, GetResponse also has a couple of unique and interesting stuff for ecommerce business.

  • Email marketing automation
  • Email list segmentation
  • Pre-configured visual email templates
  • Integrations with third-party apps
  • Landing page and opt-in form builders
  • Built-in analytics and split testing tools
  • Customer retargeting

Who is this email marketing software for?

If somebody don’t want to focus on advance stuff which includes in klaviyo and activecampaign, then they should try GetResponse to start email marketing channel for shopify store.

GetResponse pricing

GetResponse has almost similar pricing plans to ActiveCampaign and Klaviyo. The plans require different monthly fees, which also increase the more subscribers you have in your account.

Basic ($15 per month for up to 1,000 subscribers)

  • Unlimited landing pages
  • Basic email marketing automation
  • Built-in analytics and split testing tools
  • Integrations with third-party apps
  • Priority customer support
  • Up to one user per account


Plus ($49 per month for up to 1,000 subscribers)

  • Everything in Basic plan
  • Webinar marketing features with three hours maximum recording storage
  • Up to 100 webinar attendees
  • Up to five custom automation workflows
  • Lead nurturing and scoring features
  • Up to three users per account


Professional ($99 per month for up to 1,000 subscribers)

  • Everything in Plus plan
  • Webinar marketing features with six hours maximum recording storage
  • Up to 300 webinar attendees
  • Paid webinars
  • On-demand webinars
  • Unlimited custom automation workflows
  • Up to five users per account

Privy

Personally I don’t like anything outside klaviyo but privy is one to consider for a few reasons. Let me explain it why I am saying such words.

Privy is not the best in the ecommerce email marketing industry but it has some really powerful features which are not any part of the klaviyo and omnisend.

What are Privy’s features?

As I said, I don’t like anything outside of klaviyo for ecommerce email marketing but privy caught my attention just because of a few amazing and powerful features which are not any part of klaviyo email marketing app for shopify.

Let’s get deep dive into those features of privy.

The very first feature which I love the most is, Spin To Win.

Yes, to use this feature, there are hundreds or thousands of shopify apps available seperately.

But privy has this feature inbuilt along with the email marketing for shopify store.

And not only that, this spin to win feature has all the advance customization functionality to match the complete branding of your shopify store.

The Next feature in the list which I love is, upsell pop up.

Yes, it helps a lot to increase the average order value (as known as AOV).

This feature is also not available inside klaviyo or activecampaign or omnisend. But privy has this feature which integrate with the shopify store smoothly.

And it helps to increase AOV just after the next moment from the installation.

The next feature in the list is, cross sell.

Yes it’s another feature which is inbuilt feature of privy and not in any other ecommerce email marketing shopify app.

And for this feature, we don’t need any other independent shopify app.

Although privy has a lot of amazing feature for ecommerce email marketing but I only love a few of them.

And the last feature which I love in privy is, Shipping Bar in the header of shopify store.

This feature is not a unique feature but a few premium shopify themes offer this header bar to setup and customize easily.

But a lot of shopify themes doesn’t come with this option.

With privy, we really don’t need any other shopify app to add such a bar in header to highlight free shipping. Because privy has this feature inbuilt.

Privy Pricing

Privy has total three pricing plans as of now which are mentioned below-

Privy Free ( Free upto 100 contacts and 100 emails/day sending limit)

  • Upto 100 mailable contacts
  • Unlimited popup and flyouts
  • Add to cart and free shipping bar display
  • Advanced targeting
  • Free email and chat support

Privy Starter ( $15/month for upto 250 contacts and unlimited emails sending limit)

  • Upto 250 mailable contacts
  • Unlimited popup and flyouts
  • Add to cart and free shipping bar display
  • Send newsletter, cart abandonment, customer win back and other money making emails
  • Advanced targeting
  • Unlimited email send
  • Free email and chat support

Privy Growth ( $45/month for upto 3000 contacts and unlimited emails sending limit)

  • Upto 3000 mailable contacts
  • Upto 500 textable contacts
  • Unlimited popup and flyouts
  • Add to cart and free shipping bar display
  • Send newsletter, cart abandonment, customer win back and other money making emails
  • Send broadcast text messages, cart abandonment and after sign up text messages
  • Advanced targeting
  • Unlimited email send
  • Upto 3000 text send
  • Free 1:1 onboarding
  • Free email and chat support

Mailerlite

Mailerlite is another email marketing app for shopify which comes with a lot of amazing features. The name has word “LITE” but it’s not actually a lite solution in email marketing business.

Mailerlite started in 2010 and it has approximate $10.7M annual revenue with 74 employees. (Source)

And if we compere it with other email marketing apps for shopify, then it’s older than klaviyo (started in 2012), omnisend (started in 2014) and privy.

What are Mailerlite’s features?

Mailerlite is in the business since a very long time and got good support of team and customers to build really powerful email marketing app.

Let’s get deep dive into it the list of features-

  • Built in photo editing
  • Drag and drop email editor
  • Ecommerce campaigns
  • Mobile friendly newsletters
  • Click maps
  • Opens by locations
  • Sign up form and pop up
  • Landing page
  • A/B testing
  • Auto resend
  • Deliver by timezone
  • Segmentation

And the most amazing benefit with mailerlite is, it offers iphone and ipad application too which helps to monitor and operate the email workflows.

Mailerlite Pricing

Mailerlite has only two pricing plans.

Free and Premium.

Free plan has limit on 1000 subscribers and other limited feature access every month.

While premimum plan starts from $10/month for up to 1000 subscribers with unlimited access to all premium features.


Best Email Marketing Apps For Shopify

We’ve discussed all the best email marketing apps for shopify but the main question is, which one is actually best.

And that should be definitely a question here.

And after sharing all the details about all these amazing email marketing apps, I would always prefer to go with klaviyo first and then activecampaign second.

If you have anything to inclide in this article, please feel free to share in the comment box and I would be happy to consider to improve this article.


Frequently Asked Questions

Which email marketing service is best for shopify?

Klaviyo email marketing service is best for shopify stores because klaviyo is especially designed for e-commerce business only.

Is mailchimp works with shopify?

Existing users can use mailchimp with the shopify stores, but for new users, shopsync third party app is necessary to use mailchip with shopify stores.

Does shopify do email marketing?

Shopify is not made for email marketing approach but shopify offers integration with all major email marketing services.

How does Shopify integrate with ActiveCampaign?

Just create your account with activecampain, and then go to integration tab from left sidebar. You will be able to see the integration process with Shopify.

best email marketing apps for shopify
Siddharth Pal

Siddharth Pal

Hey, I am Siddharth I’m the Founder of MonkMarketers.com. I am a full-time Ecom Practitioner, Strategic Marketing Consultant and a Speaker. I’ve been doing ecommerce business since 2017 and making an era of ecommerce marketing from my online businesses.

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