Instagram is the most trending and booming social media platform in 2023.
And having a viral post on instagram can grow your profile rapidly.
With this viral post, you can expect more and more likes, comments, views and followers on your instagram profile.
Every instagram user has a wish to go viral but it doesn’t work for all.
Only a few people go viral and obviously because of their strategies and consistent efforts.
If you are someone who desperately wants to know how to go viral on instagram, then this blog post is for you.
In this blog post, I will share with you the best tips and tricks to go viral on instagram.
- Why You Should Go Viral On Instagram
- What Qualifies As Going Viral On Instagram
- How To Go Viral On Instagram
- Find Viral Content
- Participate In Trends
- Post Quality Content
- Join Challenges
- Visit Famous Locations On Instagram
- Post Behind The Scene Content
- Post Instagram Reels
- Post When Your Audience Is Active
- Create An Amazing Hashtag Strategy
- Engage With Your Followers
- Build Relation With Other Influencers In Your Niche
- Publish Content Regularly
- Post What Your Followers Love To See
- Go Live On Instagram
- Check Insights Regularly
- Boost Your Reach With Ads
- Run Viral Contest On Instagram
- Understand Instagram Algorithm
- Final Thoughts On How To Go Viral On Instagram
- Frequently Asked Questions
Why You Should Go Viral On Instagram
The reason why you should go viral on Instagram is because it may help your business grow.
You have to be consistent with your posts and make sure that they are good quality.
If you do this, you can gain a lot of new followers and reach people who would not otherwise have seen your products and services.
It’s not only giving the advantage of increasing instagram followers fast but it has a lot of opportunities too.
A few of them are-
- Drive traffic on your blog
- Drive traffic on your youtube channel
- Become influencer in your niche
- Get sponsorship from brands
- Get opportunities of business collaboration
- Get opportunities to work with big influencers in your niche
- And many more…
So if you will look at every point, it looks simple but it has big potential to spark your career with instagram virality.
I am sure you are getting a lot of more ideas on how you can get more benefits from it.
And I can understand, there is no end of the opportunities here.
And now you must have a lot of reasons for why you should go viral on intagram.
What Qualifies As Going Viral On Instagram
Going viral on Instagram is when a user has an image that goes massively viral, often within hours of posting.
A common example is the use of a filter to make something colorful and attractive.
This can be anything from pictures of food or animals, to artwork or even videos.
The account will often have a large following, and the image will be shared by many users.
There is no fixed rule mentioned anywhere officially which help to decide when the content qualified for viral on instagram.
But if the content is getting huge engagement in less time and it’s growing continuesly then we can consider the content is viral on instagram.
The following factors we must consider to understand if your content will go viral-
- Post reach should be high
- Video content views should be high
- Post comments should looks engaging
- People should tag their friends in the comments
- Post should get huge number of shares
- The natural boost should not end in 2-5 days only
- Number of instagram profile should increase rapidly
- Instagram followers should increase fast
- Instagram Post should get mention in stories
- Hashtags related to your content should get huge post
How To Go Viral On Instagram
Before we go further in this article, I want to let you know that there are so many ways of going viral on instagram but most of them fails to deliver results or you get some kind of a fake or scam.
So, here I am going to share the best and most effective ways which will work for all types of business whether it is an individual who wants to promote their personal account or businesses that are looking forward to increase their brand awareness.
Find Viral Content
This is the best way and easiest too for planning to go viral on instagram.
The only thing you need to do is, find the viral content with in the niche you want your instagram account should go viral.
For example, if you are an individual and want to go viral on instagram then search for the content which is already going viral in your niche.
The only thing that we need to do here is just find out what kind of images or videos are getting huge engagement from people and make sure you follow the same.
Once you will identify a few viral content in your niche, then explore the same viral content pattern from the niche influencers to understand wheather the content got covered from major audiences or not.
If the viral content got covered from major audiencer in your niche, then start understand the content, it’s cause, it’s parent topic, the time when it published and time of becoming viral content.
If your niche is related to fashion or beauty industry, then search for a viral video which has already got huge engagement and just copy the same pattern with unique content (not the same content) in your instagram account too.
Make sure that you don’t get any copyright infringement issues while doing this.
Participate In Trends
Trend always helps to stay ahead from your competitors in the market because everyone wants to know about trending information.
When you are going to participate in trends, make sure that the content which is trending will be able to help your instagram account go viral.
For example: If there is a trend of “Fashion” and if you want your instagram account should go viral in the fashion niche then search for a video or image which is trending in the fashion niche and make sure you will follow the similar type of content.
If your instagram account should go viral in “Fitness” then search for a video or an image which is related to fitness.
If it’s not possible to find any content of that kind then just search for a video or an image which is related to health, food, fitness and diet.
Keep in mind, everyone need to know the trending information quickly so always check what’s trending in your niche and then post the relevant type of content accordingly.
Post Quality Content
This is the most important and also the most difficult part.
If you are not able to post quality and trending content in your instagram account then it will be very hard for your instagram account to go viral.
So make sure that you have a good knowledge about all kind of social media platforms and then try to post quality content in your instagram account so that it can get more likes, comments and engagement.
Challenges are a very good way to get more likes and followers.
If you want your instagram account should go viral then join as many challenges in the niche which is related to your business or product.
So that it will be easy for people who follow you on Instagram can see those challenges and they will be able to see your content in their feeds.
For example: If you are a fashion blogger then join as many challenges related to fashion so that people who follow you on Instagram will be able to see those challenges and they will be willing to support the challenge.
Visit Famous Locations On Instagram
There are many famous locations on Instagram.
If you want your instagram account should go viral then visit those places and take some good pictures with there so that people who follow you will be able to see them in their feeds.
For example: if your business is related to travel, then try visiting some famous places and take some good pictures with there so that people who follow you on Instagram will be able to see those images.
Post Behind The Scene Content
If you are a travel blogger then post behind the scene content so that people who follow you on Instagram will be able to see those images and they will be willing to support your account.
Majority of the people love to see behind the scene content to know and understand the reality of what you’ve posted.
You can see many influencers are doing this strategy to boostup the engagement on their content and it helps them to go viral on instagram.
Post Instagram Reels
We clearly know that majority of instagram users engage regularly with high-quality viral reel videos because they enjoy it a lot.
And instagram reels is the best opprtunity now to get huge engagement on your instagram account.
You only need to focus on the viral reels in your niche and then explore the idea of similar kind of content to post as instagram reel on your profile.
In the above screenshot, you can see that my first reel got 9000+ views and nice engagement too.
Focusing on reels is always a great way to approach the virality on instagram.
Post When Your Audience Is Active
It’s very important to post content that your audience is active in.
You need to know when the most of people are on instagram and what they like more than anything else.
You can see many influencers who have a huge engagement with their followers because they always try posting things which will engage their followers.
You can also see many influencers who are posting daily on their account and they always try to post something interesting for the audience because that helps them to get more engagement from their fans.
So, you need to be careful about your posts and don’t forget about it when planning your content.
You can easily get the idea of your followers about when they are active and engage with your content.
Keep in mind, posting on the right time is important otherwise you will loose the opportunity to go viral if you will ignore the posting content when your audience is active.
Create An Amazing Hashtag Strategy
Hashtag strategy on instagram is very popular and powerful to make your account viral.
But the most important thing in this hashtag strategy is to create a good hashtag.
You need to choose the hashtags that are related with your niche and you can also use some of those popular tags that people usually use on instagram for their content.
For example, if you have an account about fitness then it is better to post something related to fitness on your instagram account with a good hashtag because that will help you to get more engagement and likes.
You can also see many influencers who are using their hashtags in the right way, they use hashtags which are relevant for their niche to extend their visibility on instagram .
If you will use the wrong hashtag then your account won’t get any engagement and likes.
So, it is important to choose the best hashtags for your content so that people can easily find them in their search bar on instagram.
Engage With Your Followers
You need to engage with your followers on instagram.
You can ask them questions and they will like it if you reply their question in a positive way.
They also love when you comment something related to the post of theirs, so that’s why try commenting on some of their posts because it will give you more engagement.
You can also ask them for their opinion about your post and if they like it then that’s a good thing because people love to be asked for opinions by influencers or celebrities.
So this is the best way to get more likes on instagram account.
You can also ask them to share your post on their social media account.
But there is another way that you can use by asking them to follow you, this will increase the engagement of your followers and they will like it if they get more likes from other people.
So try doing it because that’s the best way to get more engagement on your instagram account.
Build Relation With Other Influencers In Your Niche
You can also build relation with other influencers in your niche through commenting their posts and responding to their stories.
They will like it if you comment on their post and then they will follow you back because that’s the best way to get more engagement on instagram account.
You can also ask them to follow you back and comment on your posts if you feel the relation is strong enough.
Then they will like it if you reply their comment in a positive way because that’s the best way to get more engagement on instagram account. You can also send them a message in the comment section of their post.
So that’s another way to get more engagement on your instagram account and if you feel there is enough relation with other influencers then try asking them for a collaboration or partnership because that will give you more exposure and more engagement.
Publish Content Regularly
Consistency is the key to success.
And it’s true.
You have to prepare a long term content plan for posting on your instagram account to maintain the consistency of posting content for your followers.
You should consider it as an example of newspaper.
If you have habit of reading newspaper and for any reason, if you won’t get the newspaper for a few days then you may loose the interest of reading it or will switch to different newspaper and the similar thing happens on social media platform.
If you will post the content regularly then your followers will stay active on your instagram account which will help you to go viral.
Publishing content regularly doesn’t mean you can post anything.
Post valuable information and prepare amazing caption with anything you are posting on your instagram account.
Post What Your Followers Love To See
You can get more engagement on your instagram account if you post what your followers love to see.
Posting something that they are interested in will increase your chances to get the number of likes and comments on their posts which is a good sign for them.
That’s another way to gain more engagement on instagram .
You can also post photos from the current events related to your niche which are happening in your city.
Posting good quality images will help you to gain more engagement on instagram and that’s one of the best ways for gaining more followers on instagram.
Go Live On Instagram
Going live on instagram is a positive sign that you care your followers and you love to engage with them frequently.
People who are doing instagram live will give more attention to their followers and they will like your posts.
You can also gain some new followers if you go live on instagram which is a good sign for the growth of your account.
When people see that you are in real life and that you are interacting with them on instagram then they will also start to interact with your account which is a positive sign for the growth of your instagram account.
You can also invite your followers to join you on instagram live and it will send the notification to their followers too that he/she is doing instagram live with you and they could follow you if your live will be interesting for them.
With these strategy, you have higher chance to make your instagram account viral.
Check Insights Regularly
Instagram insights helps to understand if your efforts are working as per your planning or it’s going in the wrong direction.
And to make your instagram account viral, you must monitor instagram analytics closely because that’s the only way to know if your efforts are working or not.
You must also monitor instagram insights regularly so that you can see what kind of people are interested in your niche and how many followers they have on their account.
If you find out a lot of new accounts with high number of followers, then you can use that to your advantage and start following them too.
You will also get a lot of information about the people who are interested in instagram account with high number of followers so that you could gain more new followers on instagram by using those accounts as an example.
You can also do the same thing with people who have high number of followers, they will be interested to see what you are doing on instagram so that’s a good way to gain new followers.
Boost Your Reach With Ads
Nobody can compete with paid ads on social media platform because it’s the game of skill and investing budget in ads.
I would suggest to boost your instagram post with ads which is naturally getting better response in comparison with all other post so that it will help your instagram post to become viral content easily.
You can also use your instagram account to promote other accounts and products on instagram which you think is good or useful so that it will help your post to become viral.
A lot of people are using ads in their posts, but still they have not got any response from the users because of the low engagement rate.
You can make your post more attractive by using ads in it, and you will get better results from those posts because of its high engagement with users which is a good way to increase your chances to improve the reach on instagram.
If you are doing this kind of marketing strategy, then you can also use your instagram account to promote other products on the social media platform.
You will get a lot of new followers and likes from those posts which is very good for your business.
Run Viral Contest On Instagram
Running viral contest is my all time favourite idea to make the content viral.
And viral contest on instagram works like rocket because people love to stay and do actions on instagram which can help them to win something in exchange of their action.
So if you are running a contest on your instagram account, then it will be much more viral and popular than any other post.
You can also run the contest in which users have to share your post with their friends or followers for winning some prize.
You can even use this idea as a part of your marketing strategy for promoting any product or service on instagram.
If you are doing this kind of contest, then try to use other social media platform like Facebook and twitter in combination with it because that will help you to increase the engagement rate from users and make them more active in the social media platform.
So you can also run a viral contest on instagram along with it to promote your product or service and get more likes, comments, shares and followers in return of that.
You will see the difference between those posts which are running viral contests as compared to others because they are getting more likes, comments and shares.
So if you want to run a viral contest on instagram then try it out as soon as possible because that will help your business in many ways.
You can this article on instagram giveaway ideas to explore more in instagram viral contest for your business.
Pro Tip : Use UpViral Viral Marketing Software to run successful viral contest on instagram.
Understand Instagram Algorithm
The biggest reason why instagram is so successful and popular among larger audience, because of the effective algorithm which it has.
If you want to increase your reach on instagram then you should know that this social media platform has a different algorithm for each user as compared to other social media platforms like facebook, twitter, linkedin and others.
This is the reason why you will see different kind of posts from instagram users on each social media platform because they are using a different algorithm for their post.
The more popular this algorithm is among its user base then it will show better results in the end.
Use Hashtags and Captions Wisely to Increase Your Engagement Rate on it because that is one of the best ways to get more likes, comments and shares on your post.
If you will use hashtags in your caption then it is going to increase the engagement rate of that particular post among its users because they are going to search for their favorite hashtag after seeing a certain type of content or image related with them.
You should focus on posting high quality content only to ensure that your followers will get the value from your post.
Instagram always give preference to those accounts which get higher engagement and retention time from users.
So understanding the instagram algorithm is the only great way to ensure that your viral approach will work effectively.
Final Thoughts On How To Go Viral On Instagram
If you want to be successful on instagram then you should know that it is not enough just to post some photos and videos of your products or services.
You have also got the social media platform which can help you in increasing your reach and engagement rate among its users.
So, if this is the case then you should know that there are certain strategies which can help you in increasing your engagement rate on instagram.
You will have to take some time and understand how it works so that if any of this methods fail then at least one method is going to work for sure.
I hope these strategies will help you in growing your instagram account and make it viral by using these strategies.
If you have any question or suggestion, please leave your comment below and I will be happy to answer them.
Frequently Asked Questions
What are the top tips to go viral on Instagram?
– Post high quality content only.
– Use hashtags in your caption.
– Focus on posting high engagement rate content which will increase your followers and retention rate.
What is a hashtag?
A hashtag is a keyword or phrase that you can add to your post so that it will show up in the search results.
How many hashtags should I use on my Instagram posts?
You should include at least one relevant and high engagement related hashtag in each of your posts.
You can include up to 10 hashtags in a single post, but it’s better not to use more than 5 as there are chances that some people may miss them due to scrolling or other reasons.