Ecommerce is all about a brand’s personality and how it is reflected in its website design. Choosing the right font for your ecommerce site can make or break a successful sales conversion.
The use of the right font can make a big difference in how a product is perceived.
They can be used for branding, designing product labels, or even creating landing pages.
However, there are so many fonts to choose from that it can be hard to know which ones are the best.
Additionally, the fonts that are the best for ecommerce shopify store can vary from store to store.
This is why it is important to know what fonts work best for your business and how you can use them in your website design.
Why Do Fonts Matter?
As an ecommerce seller, choosing the correct font for your website is just as important as selecting the right product for its intended use.
Even if you don’t have a lot of money to spend on fonts and design services, it’s easy to pick up a few free fonts online, download them into Photoshop or other image editing software, and get started with customizing your ecommerce website’s typography.
The problem is that many people feel intimidated at first by custom typefaces. Then they look at all their “pale” designs… Pages full of letters crafted from sans -serif, serif and monospace typefaces.
They don’t realize that the best fonts for websites are those that complement their brand.
A website’s typography should be carefully considered before a designer begins work on any project because it is one of the most important elements of your site design .
Choosing the right font is also important because it can help you to stand out from your competitors.
A great example of this was seen on a recent episode of “The Office,” in which Dwight Schrute (Rainn Wilson) and his team created an online store for their favorite fictional character, Jim Halpert (John Krasinski).
The store’s fonts were carefully chosen to complement the brand of their new business.
They chose a font that was similar to “Jockey” and used it for all of the text on the site except for one product: The “Jim Halpert” t-shirt.
The font they chose was a bold, sans -serif typeface called “Georgia.” The Jim Halpert store uses the same font for all of their products except for this one.
It’s not just because it is an iconic product that they chose to use it.
It’s because they knew that the font would work well with their brand, and help them stand out in a sea of other Jim Halpert t-shirt stores on the web.
These are just some examples of how typography can be used to make your ecommerce website design stand out from the competition.
When you have a custom typeface, it’s like having your own little logo at the top of every page on your website.
It will help customers to quickly identify what they are looking for and make them feel more relaxed when they find that perfect product.
It will also help to make your brand more memorable and easier for customers to remember when they are shopping online.
What Are The Key Characteristics of A Font?
A font is the visual representation of a word and its characters. In general, fonts are made up of shapes that make letters possible for a particular language.
Recognizable fonts have more elements to differentiate them between letterforms.
They include:
- Unique style
- Choice in different weights
- Variation in widths, depths and angle
- Various decorative or pictorial details
The overall impression they leave on the eye / mind depends on how they combine these different basic units into distinctive shapes.
There are four categories of great looking fonts: Neutral , Less pronounced , Bold and Heavy .
A neutral font is a typeface that has no particular style or character. It’s the most common type of fonts used in ecommerce websites.
It’s often found on products where there are not many different styles available (e.g., t- shirts, books and stationary).
Less pronounced fonts are characterized by a softer aesthetic.
These fonts have less contrast between the thick and thin parts of letters.
They can be used in many different styles (e.g., fashion, luxury brands) to distinguish one product from another or for short words .
Bold fonts are characterized by a more pronounced aesthetic.
These typefaces have thicker lines and the strokes of letters are usually lighter than in neutral fonts. They can be used for long words or titles to make them stand out from other text on your website.
Heavy weights are used for headings and other large text.
These fonts have the most contrast between thick and thin lines of letters (e.g., black on white). They can be used to highlight important information or products in your store, ecommerce website or catalogs .
Factors To Keep In Mind While Choosing The Right Font For Your Brand
Eyelets are not available in all typefaces.
Some letter combinations will not render well without them, so keep that in mind when you’re creating your font options.
Formal fonts may actually hurt your image.
Neutraface, a font-swapping website allows designers to swap out their fonts easily and try different ones on their designs.
Fonts can be tricky to manage effectively on websites.
If too similar looking fonts are used it can cause user confusion especially if new additions have been made to the site or the content has changed significantly for instance with an updated blog post about a product.
A good rule of thumb is to use a font for the body copy, headings and sub-headings only.
If you are using multiple fonts within your site (e.g., navigation bar), stick with one typeface throughout your entire website so that all content can be easily read.
Fonts can be used to make your website stand out from the competition and give it a unique look and feel.
There is no perfect font for every situation, but there are some general rules that you should follow when creating a new site or redesigning an existing one; Don’t use too many fonts.
Fonts can be very expensive, and using more than three or four is overkill.
Use the same font for all headings on your site (e.g., main title, sub-headings).
Use a serif font for your body copy, and a sans serif font for headings.
Don’t get too fancy with fonts.
Use the same font throughout your site (for example all text within navigation bars should be in the same typeface).
Use consistent sizing to make sure that content is legible.
Don’t use too many colors.
Too much color can make your site look busy and unprofessional, especially on a black background (which is the most common type of background for web pages).
Stick with one or two colors that are easy to read against any background you use.
Don’t use less than three colors on your site (e.g., don’t use white or black text with a bright red background).
Use color to highlight important information, but make sure that the contrast between each color is easy to read and distinct from other colors in the same area of your site.
Don’t use too many fonts on a page (e.g., don’t mix more than three or four different typefaces).
Use only one font for all text within each section of the page, and make sure that it is easy to read .
As long as you follow these rules, you will have a professional looking site that stands out from the competition.
What Are Some Best Ecommerce Fonts?
Every font has it’s own value at the relevant place.
But it doesn’t mean that you should use it in every part of the site.
For example, if you are selling a product that is related to fashion, then using Helvetica could be better than using Arial or Times New Roman because Helvetica is more suitable for such products.
But you also have to consider the other factors like the size of your site, color scheme and so on.
If you are curious about which font is better for every part of your website then read the below list of the best ecommerce fonts based on my personal recommendation.
Lato
You may wish to consider Lato in order to invoke a sense of warmth and stability with a tiny bit of seriousness. It’s a sans-serif typeface family font that’s relatively new, bold, contemporary. It was started in 2010 to serve corporates who need to look friendly but trustworthy.
Montserrat
Montserrat is a distinctive, geometric font with vintage appeal that is frequently matched with Open Sans. Because of the letter’s simplicity, it really appeals when writing for smaller pieces of all caps, but it also works in lowercase as paragraph text. Montserrat is a versatile font that generates a sense of trust in its users.
Oswald
Oswald is one of the most versatile fonts on the web, and it is well-matched to headlines, particularly when setting in all caps, which keeps it ideal for attention-catching messaging and titles.
Merriweather
In the business of selling expensive, personalized goods similar as watches or leather accessories? You may also wish to choose Merriweather and match it with Oswald, a good-looking, classic font. Because of its condensed letterform, Merriweather is pleasant to see on screens.
Playfair Display
When the Playfair Display is highlighted, it is extremely click-friendly. lovely curves and well-rounded corners characterize this serif font, which puts it ideal for both traditional and modern websites. It is an excellent font for titles and headlines, but it does not perform as well for long stretches of body copy because it is less readable when used at smaller sizes.
Rubik
Rubik is a minimal, futuristic looking, modular, popular, sans-serif font that gives it a good choice for clean-looking product websites. It was introduced by Google for use in a Rubik’s Cube exhibition.
Cinzel
Cinzel is a typeface based on classic proportions and influenced by first-century Roman inscriptions. Its thin lines, on the other hand, gives it a contemporary, bold feel, giving it a good choice for headlines, particularly when paired with Raleway.
Raleway
Raleway is an elegant sans-serif typeface that is designed for headings and other large size usages. Cinzel and Raleway are particularly well-suited to food and drink business websites. These fonts can be employed to spice up your online menus with menu categories in Cinzel black, meal titles in cinzel bold, and the description of the item written in Raleway.
Roboto
Do your products contain lengthy descriptions or do they only contain paragraphs of technical information? Roboto, a reader-friendly, elegant, friendly font designed to be easy on the eye, is worth consideration.
Open Sans
The Open Sans font is highly legible on screen and in little sizes, which justifies its popularity on the internet. It is the second most widely used font on Google Fonts, with over four billion views per day on more than 20 million websites, according to Wikipedia as of July 2018.
Arial (Bold)
Arial is a sans-serif typeface that was created by the Monotype Corporation in 1965, and has become one of the most commonly used fonts on the internet today. It features an italic version called Arial Black which was introduced in 1999.
Futura
Futura is a sans-serif typeface designed by Paul Renner in 1928, and was originally named “Neue Haas Grotesk”. It has been used for various purposes such as signage, advertising (particularly on packaging), posters and movie titles. The font is widely used on the internet, particularly for movie titles and product names.
Helvetica (Bold)
Helvetica is a sans-serif typeface, designed by Max Miedinger and Eduard Hoffmann in 1957. It has become one of the most commonly used fonts on the internet today. Helvetica Bold was introduced in 1974 and became popular with web designers when it was released in 1998.
Open Sans Condensed (Bold)
Open Sans is a sans-serif typeface, designed by Google Fonts in 2014. It has been widely used on the internet for many years, but this condensed version of it was released only in 2015 and is now one of the most widely used fonts on the internet.
Myriad Pro (Bold)
Myriad is a sans-serif typeface designed by Robert Slimbach in 1999 and released as OpenType font in 2001, with multiple weights included for use within different contexts. It has been widely used on the internet since its introduction and is one of the most commonly used fonts today.
Impact (Bold)
Impact, designed by Microsoft in 1996, was initially released for Windows 95 as a monospaced font that could be edited using a character map editor. It was released as an OpenType font in 2000, and has since been widely used on the internet.
Roboto (Bold)
Roboto is a sans-serif typeface designed by Google Fonts in 2014 with three weights: light, regular and bold. It has been widely used on the internet since its introduction in 2016 and is one of the most commonly used fonts today.
Conclusion
To summarise, the most commonly used fonts on the internet are Helvetica, Open Sans Condensed, Myriad Pro and Roboto. However, some of these fonts were released only in recent years and have become popular due to their wide use on the internet.
What is a commonly used font on the internet?
There are many fonts used on the internet, but one of the most commonly used fonts is Arial.
Arial was created by Vincent Connare in 1982 and it is a sans-serif font that is easy to read.
It can be found in both monospaced and proportional versions, which makes it perfect for use on websites and online documents.
What font is best for ecommerce?
The font that is best for ecommerce is a sans serif font.
Sans serif fonts are generally easier to read on computer screens, particularly in contrast with serif fonts. This makes them an ideal choice for ecommerce websites where the main focus is reading text.
There are many other fonts you can use, but these are the most popular ones and work well in ecommerce:
1. Arial
2. Century Gothic
3. Corbel
4. Helvetica Neue (Black)
5. Impact (Bold)
6. Lucida Grande (Regular, Italic and Bold weights available.)
Which font is best for sales?
The best font for sales is Helvetica because it is the most widely used typeface.
Helvetica has been used by brands such as Apple, Google, and Nike. It’s also one of the most widely used fonts in websites like Amazon and eBay.
What is the best font for a Shopify store?
There are many different fonts that can be used for a Shopify store. However, the best font to use is Helvetica.
It also has nice spacing between letters which makes it easy to read and reduces eye strain.
What font is most pleasing to the eye?
The font that is most pleasing to the eye is a font called Roboto.
The reason why it is so pleasant to the eye is because of its rounded and slightly curved shapes which are in contrast with other fonts which have sharp angles.
Great insights into fonts. I was randomly using fonts on my store but from now I will be best at fonts.
Hi Bhupendra,
I am glad to see that the article is adding value in your growth.
Please share your experience once your will implement it 🙂