Instagram Giveaway Ideas And How To Execute Them Effectively

Have you ever had an idea for a giveaway?

There are endless possibilities with social media, but some giveaways just don’t seem to be getting the traction they deserve.

Well, this is the post for you!

We have collected our favourite instagram giveaway ideas and tried to distill them down into the best ways to get results on Instagram.

Undoubtedly instagram is growing rapidly and engagement on instagram is way higher than any other social media platform.

To keep your followers engaged, you need to create content that’s worth sharing.

Some of the best ways to engage with your audience on Instagram are posting a giveaway to get your followers engaged and interested.

Instagram has become the most popular place for brands to promote giveaways, and with so many amazing prizes at their disposal, you can’t go wrong!

By creating a giveaway, you’ll be able to engage your followers and gain more exposure for your brand.

The best part is that many of these giveaways are free! And the prizes they offer can range from $0-$5000+ depending on what type of prize you choose to give away.

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What are Instagram Giveaways?

An instagram giveaway is a contest that you run on your Instagram account.

The giveaway is usually free to enter and the winner will receive a prize of their choice (usually paid for by the brand).

The content will be posted as an instagram story and can include many different types of content, including videos or photos .

Instagram giveaways are a great way to connect with your followers and engage them.

They can also be used for marketing purposes as you’re able to promote the giveaway in order to increase engagement on your account.

Your followers will also have an incentive of getting something special out of it, which will make them want to follow you.

The most important thing about an instagram giveaway is that it’s a great way of getting your audience involved with the brand and encouraging engagement on your account.

Instagram Giveaways are useful for many different brands, such as businesses or individuals who wish to gain more exposure on their account.

There are many different kinds of giveaways you can run, and the best kind depends on your brand’s goals as well as what type of followers/following you have.

For example: If you’re a small business with a very small following, you should run a giveaway that gives away something simple (like a t-shirt or mug) to increase engagement on your account.

If you’re running an instagram contest and wish for it to be seen by more people, then consider giving out prizes such as gift cards or vouchers.

This will help you to reach a wider audience and increase engagement on your account.

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Why Should You Run Instagram Giveaways?

There are a lot of solid reasons for not ignoring the running instagram giveaways and using them to promote your brand.

The main reason that instagram giveaways are so effective is because they can be used as a great way of increasing engagement and increase followers on instagram account, and this in turn will lead to more followers.

For example: If you’re running an Instagram contest for people to follow your account, you should make sure that the prize is something of value to them.

The other reason why instagram giveaways are so effective is because they help boost engagement on your Instagram feed and increase the visibility of your brand as a whole.

This in turn will lead to more followers and more engagement on your account, and this will ultimately lead to better results for you.

Let me share a few examples to explain how instagram giveaway ideas helped a few people to grow massively.

The first example is a very known face as an instagram influencer in digital marketing niche.

He is Sorav Jain.

He started his career at the age of 17 years only and today he is a well known instagram influencer of India.

Sorav has 2,46,000 followers on his official instagram handle.

He implemented a few instagram giveaway ideas to boost up the engagement and followers rapidly and it’s growing contineously.

Another example is from fieurdeforce.

They just launched a instagram giveaway on 3rd december 2021 and within 6 hours only they got 9,124 likes with 4,169 comments on the giveaway post.

With this level of engagement, I am sure this giveaway post will be viral soon.

You can see the details in the below screenshot.

Not only this, but a lot of people shared this post with their friends and a lot of people tagged their friends in the comments of this post.

So it’s definitely boosting up the engagement on instagram without ads.

Undoubtedly there are hundreds of the benefits which are enough to encourage you for organising instagram giveaways soon.

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How To Run Successful Instagram Giveaways?

There are many different ways that you can run an Instagram giveaway, and the best way to do so depends on your brand’s goals as well as what type of followers/following you have.

The right way to run successful Instagram giveaways is by giving away something of value.

This means that you should make sure that the prize is worth more than what it costs to give it away, and this will help increase engagement on your account as well as lead to a lot of new followers for you.

For example: If you’re running a small business with a very small following, then it would be a good idea to run an Instagram giveaway that gives away something of value.

The best way to give people the chance to win is by running a competition, and this means you should use as many different ways as possible in order for your followers/following base not get bored with the process.

Let’s deep dive in to this to make sure your first or next instagram giveaway will be a huge success-

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Setup The Goal For Instagram Giveaway

Running a giveaway without having clarity on the goal is completely unsuccessful.

You should have a clear goal in mind when you’re running an Instagram giveaway and this will help increase the engagement on your account as well as lead to better results for you.

Plus, if you’re running a giveaway that is going to be a success, then you should make sure that the goal is something that your followers/following base will be interested in.

For example: If you’re running an Instagram giveaway for your business and the goal is to get more followers, then it will be a good idea to make the goal something that your followers/following base would find interesting.

The best way to get more engagement is by running Instagram contests, and this means you should use as many different ways in order for people not get bored with the process of winning.

Remember, your goal should always give excitement to your followers so that they will participate in the giveaway contest with full of energy.

Make it interesting. The more interesting the goal is, the better.

People will be much more interested in participating for a chance to win something that’s of great value than if you have a boring or plain goal.

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Prepare a Detailed and Clear Description

You should have a clear and detailed description of the giveaway that you’re running.

This will help increase engagement on your account as well as lead to better results for you.

This is something that many people overlook, but it’s very important when it comes to Instagram giveaways because this will make sure that people will be able to understand what the goal of your giveaway contest is all about.

The more clear and detailed description you can give, the better it will help increase engagement on your account as well as lead to better results for you.

It’s also important that when you write a description, you should do so in a way that is engaging and interesting to your followers/following base.

You can also use it as an opportunity for you to tell them about the giveaway contest itself, which will help increase engagement on your account because they’ll be able to understand what’s going on with your account.

Make sure to use hashtags in your description as well, and make it clear that the giveaway is open to everyone on Instagram so that you can get a wider reach of people who are interested in taking part.

You should also include some hashtag suggestions for them if they want to use them.

For example, it might be a good idea to include the hashtag #instagood in your description so that you can get more engagement with this particular tag because of how relevant and interesting it is when used correctly.

You should also make sure to include some hashtags for your followers interest which can attrach the wider reach naturally in your instagram giveaway contest.

On the other hand, it’s also important that you don’t overdo it with the hashtags because you’ll end up annoying your followers and followers.

For example, if you’re doing a giveaway contest for a brand new product, then it might be better to use less hashtags as this will make it easier for your followers to understand what’s the product is and if the suggested hashtags are relevant.

You should also consider adding a hashtag of your own, and you can use this as an opportunity for you to explain in more detail about the giveaway itself or simply make it clear that it is open only for those who are interested in taking part.

As long as you make sure to follow the guidelines, you’ll be able to get a lot of engagement with your giveaway contest.

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Offer A Great And Valuable Reward

If you want to get a lot of engagement with your giveaway contest, then it’s important that you select the right reward.

For example, if this is for a new product which has not been launched yet but will be in the future and therefore people can’t actually take part yet because they can’t get the product, then it might be a good idea to select an alternative reward or an add-on common but popular product of your upcoming product.

This will also help you in getting more engagement with your followers because they can see that there is something interesting and exciting for them which means that they are interested in taking part.

It’s important to know that the reward must be something which is useful and relevant to your followers.

The fact is, if you’re running a giveaway contest for an upcoming product of yours then it’s best not to select a gadget or clothing as this will make people feel like they are being forced into taking part in it.

Always remember, participants will fight in the contest for reward only and not to promote your brand.

So, you should always make sure that the reward is something which is worth fighting for.

Selecting a prize which has no value to your followers will make them feel like they are being forced into taking part in it and this will not get you a lot of engagement with your contest.

So, you must always make sure that the reward has a value to your followers.

If you want to get more engagement with your small giveaway contest then it’s best not to select an expensive prize for this reason as well.

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Craft Your Own Hashtag For The Giveaway

To get more engagement with your contest, you must make sure that the hashtag is something which is unique to your brand.

This will help people in finding out about it and also create a buzz around it.

You can either use an existing hashtag or one of your own creation but if you want to make sure that people will find it, you must include the name of your brand in it.

Make Sure That Your Contest Is Prominent In Your Social Media Channels

It’s important to know that if you’re planning on running a giveaway contest then this should be prominent in all your social media channels.

If you are planning on running a giveaway contest then it’s best to let your followers know about it through all of the channels which they use and not just one or two.

This will help in getting more engagement with your campaign as well so make sure that this is prominent in all of your social media channels.

You should also make sure that you’re using the hashtag which is associated with your giveaway contest as well so that people can find it easily and know about this campaign.

Make Sure That You Have The Right Tools To Manage Your Contest Campaigns. The best way to manage your giveaway contest is through a platform which can help you in doing so.

This will allow you to keep track of all the entries and also let people know about it as well.

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Winner Selection

Remember, before launching the contest, you should make it clear that how you will select the winner and how many winners will be there after ending the contest.

It shouldn’t be complicated to understand the mechanism of selecting the winner otherwise mostly people will not participate or do anything to win if it will not make them clear about the process.

The most important thing is, you must be very careful while selecting the winner of your giveaway contest.

Once the giveaway contest is over, it’s best to announce that the winner has been chosen.

This will help in letting people know who won and also let them know what they have won so this should be done as soon as possible after you’ve announced that there will be a winner.

You can use social media platforms like Twitter and Facebook to announce the winner.

You can also let people know through your blog or website if you’re using a blogging platform as well.

If you have collected the email addresses of the participants, then you should send a broadcast email too about the winner selection.

And you can mention that who won the contest in the original giveaway post on your all social media handles.

You should also reach out to the winner(s) through email and ask them about the review about the contest. This user generated content will also help you to get more engagement on instagram profile.

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Promote Your Giveaway

Promotion is the best way to get more people involved in your giveaway contest.

It will help you promote and market your product or service as well, so it’s a win-win situation for both of them.

You can use these suggestions to promote your giveaway contest-

1. Facebook Page post
2. Facebook Live
3. Facebook Group
4. Facebook Story
5. Instagram Post
6. Instagram Story
7. Instagram Reels
8. YouTube Video
9. YouTube Live
10. YouTube Shorts
11. YouTube Community Tab
12. Telegram Group
13. WhatsApp Group
14. WhatsApp Story
15. Twitter Post
16. Pinterest Pins

You can also use your blog or website to promote the giveaway as well.

You should let people know about it so that they will be eager to participate in this contest and make sure you have enough participants for the same.

There are many ways of promotion like using different hashtags, posting on different social media platforms and websites.

You can also use your email newsletter to promote the giveaway contest as well.

Some of you might have already started using these tactics for promoting your giveaways and it’s time that you should continue with this strategy in order to get more people involved in your giveaway.

You can also use paid advertising to promote the same and get more people involved in it.

You should make sure that there are enough entries for each giveaway contest so that all of them have equal chances to win the prize.

You can also collaborate with instagram influencers to promote your contest with their followers through instagram post or instagram story and it will attract the best results for your contest.

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Best Instagram Giveaway Ideas

If you will start exploring giveaways on instagram, you will find a lot of instagram giveaway ideas. And logically there is no end of the ideas anybody can try for the instagram giveaways.

But I have observed a few instagram giveaway ideas which made huge success for the organisers.

I am listing all these instagram giveaway ideas below-

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1. Like and Share to Win

This is one of the most popular instagram giveaway idea.

By like and sharing your post, you will be able to get more people involved in the contest and it’s a good way to promote your giveaways as well.

So many popular brands are using this strategy to promote their giveaways on instagram.

In this type of giveaway, your instagram account organic reach will boost up quickly and it’s the most easiest giveaway which can be done quickly on instagram.

And participants will take action quickly because they don’t have to do any hard work.

If your instagram posts are not getting enough engagement, then you must try this type of giveaway on your instagram account.

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2. Follow to Win

Another popular instagram giveaway idea is Follow to Win.

In this type of contest, you can give away a prize by following and liking any account on your profile page.

And it’s really easy to do because all the participants need to follow only one person in order for them win the reward.

It’s also a good and proven strategy to increase followers on instagram quickly.

And majority of the people who will follow the instagram account will be relevant to the brand or product associated with the giveaway.

I’ve seen a lot of giveaways in which participants have to follow the instagram account in order to get points for increasing their chance of winning the giveaways.

And it works amazingly.

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3. Tag a Friend

Another popular instagram giveaway idea is Tag a Friend. This type of contest will increase your engagement rate and it’s really easy to do on instagram.

In this type of contest, the participants are asked to tag their friends in order for them get points for winning the giveaway and you can choose the winner by picking the most tagged friends.

And it’s really easy to do because all you have to do is just tag your friend in order for them get points and they will be automatically entered into the giveaway, so there are no hard work involved on their part.

This type of contest is very popular on instagram because it’s easy to do and the participants don’t have to follow anybody.

It also increases your engagement rate as well, so you can expect a lot of likes from people who are tagged by their friends in this type of giveaway.

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4. Photo Contest

This is a really popular type of instagram giveaway idea and it’s very easy to do for broad niches.

In this type of contest, you will ask your followers to take pictures with the product or brand associated with the giveaway in order for them get points for winning.

This is also one of my favorite types of instagram giveaways because it’s very easy to do and you don’t have to follow anybody in order for them get points.

You will be able to choose the winner by picking the pictures that are most liked on your account, so there is no hard work involved from anyone who participates in this type of contest.

And it’s very popular on instagram because most people like to take pictures with the products they are using and this is a great way for them to show off their brand, so you can expect a lot of likes from your followers who participate in this type of contest.

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5. Create a Caption

This is another type of instagram giveaway that you can do, but it’s not very popular on the platform.

In this contest, you will ask your followers to create a caption for a picture they have taken with the product associated with the giveaway and then choose their favorite one by voting in order for them to win the product.

This type of contest is very popular on pinterest, where you can find a lot of different contests that are similar to this one.

You will be able to choose the winner by choosing the caption with most likes and then picking your favorite from all those who have participated in this type of contest.

This is a great idea that you can use if you are looking for an easy way to promote your products on instagram and it’s very popular because people like to see their pictures with the product they have used.

So this will be a great opportunity for you to connect with your followers and make them interested in the product you are promoting.

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6. Scheduled Giveaways

This is a very popular type of instagram giveaway that you can do, but it’s not so easy to find on the platform.

In this contest, you will ask your followers to follow your account and then choose their favorite picture from all those who have participated in the scheduled giveaway by voting for them to win the product.

And this type of giveaway should not run for broad niche and long period but it may work great for small niches.

This type of contest is not so easy to find on instagram.

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Conclusion

All in all, there are many different types of instagram giveaways that you can do, but the most popular ones are:

The giveaway with a hashtag and the giveaway with a picture.

And this is all about the types of instagram giveaways that you can do, so just choose one or two and start promoting your product on Instagram.

I hope it will help you to promote your products on Instagram more effectively with these kinds of contests.

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Frequently Asked Questions For Instagram Giveaway Ideas