Are you planning to increase the year end sales of your business in 2024?
Undoubtedly everyone has the same wish.
The best strategy is, explore christmas giveaway ideas to retain the existing buyers and attract new buyers in your business.
Christmas giveaways are the most exciting marketing strategy in the festive season by offering people a chance to win amazing rewards for free.
It also helps to boost up the brand awareness in year end sale competition.
Because christmas and festival season has the huge competition now and if you can execute the idea effectively, then you will jump outside of the competition and will collect a huge number of new customers.
Let’s get deep dive into this-
Who Should Host Christmas Giveaways?
Every business owner has a wish to expand the sales volume in year end. So any business who is planning to get something extra at year end should plan a christmas giveaway.
It will not only give you exposure in the year end sale competition but also help you to retain the existing clients and attract new ones.
The christmast giveaway is the best opportunity for the businesses planning to launch during the holiday period.
It should execute just before the christmas to attract the new audience quickly with an opportunity for them to win something for free.
It could also be done for the instagram influencers with any instagram giveaway ideas and it will lead to massive engagement with a lot of new followers.
If you have a youtube channel with good number of subscribers and nice engagement, then the christmas giveaway can help your channel to grow fast in year end.
In ecommerce and dropshipping business, christmas giveaways are very popular to boost up the sales.
You can consider a fact that the Christmas giveaway ideas can actually help to most of the business in year end period.
Therefore, it is a great idea to choose the right giveaway for your business.
Why You Should Host a Christmas Giveaway?
The question “why you should host a christmas giveaway” has no real answer because it has undefined values.
Every business has different nature and identity in the market and so their marketing presentation.
So there could be countless reasons for hosting a christmas giveaway related to different different business niches.
A few important reasons could be-
Increase the brand awareness
The most important reason of hosting a christmas giveaway is to increase your brand recognition and also gain more customers in year end period.
You can host an online contest for new clients or existing ones as well by promoting it on social media sites, which will help you to gain more brand awareness from your customers.
Increase the sales
If your business is in ecommerce and dropshipping, then it will be a good idea to host a christmas giveaway during this period because of the Christmas season sale promotion factor that can help you increase your orders by 50 % or more.
Increase the orders from different countries and regions
If your business is in various international markets, then it will be a good idea to host a christmas giveaway because of the holiday season promotion factor that can help you expand your brand in the different regions and countries during this period .
Increase the social media followers and likes
The most important reason of hosting a christmas giveaway is to increase your brand recognition on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other social media sites which will help you to gain more followers in year end period.
It’s a great and proven strategy to increase the social media followers along with the sale at year end period.
Increase the traffic and sales from search engines
Everyone has a common wish to increase the website’s organic traffic during this year end period because of Christmas season.
But it’s not easy to rank on high competitive keywords if you are just starting a new blog or new ecommerce store.
And in this situation, a christmas giveaway can definitely help to improve the search engine traffic by spreading brand awareness of the giveaway.
Increase the orders from affiliates and marketing partners
The most important reason of hosting a christmas giveaway is to increase your affiliate sales during this period.
If you are struggling with low affiliate sales of your products or brands then a christmas giveaway for customers and another giveaway for affiliates.
It will definitely increase the sales from marketing partners.
Increase the sales from social media posts and blogs
The best benefit of hosting a christmas giveaway is, it helps to grow your blog traffic, search engine rankings, social media engagement and email subscribers during this period because many people search about christmas offers on social media and on google search.
Increase the sales from email marketing and autoresponders
We know the fact that many business owners are testing email marketing strategies within their business and its giving nice ROI in comparison with other marketing channels.
And if you are spying or following brand’s email marketing strategies then you may have noticed that, the promotional emails including crazy offers start in the Q4.
Because the Q4 and year end period helps a lot to increase the sales from email marketing.
Subscribers joins the email list to get the discount deals through email and it’s a true fact to consider in your learnings.
When Should You Host a Christmas Giveaway?
You can host a Christmas giveaway at any time during the year, but it is recommended to do this event in December because of Christmas season promotion factor that can help you gain more customers and sales.
Furthermore, you can host a Christmas giveaway in starting of December because of the following reasons:
- Year end has the biggest potential for selling
- People has natural habit of buying for festivals
- Some people do panic buying if the offer is crazy
- Christmas decoration products has the highest selling in this period
- Q4 has offers at every corner of the market to boost up the selling atmosphere
- Year End Competition helps to see the opportunities to grow up faster
- Best time for clearing old inventory
Christmas Giveaway Ideas
You can be creative to host a Christmas giveaway. You may want to give away an item that is related with your business, or you can make it as unique and different from other giveaways by giving away something based on the season of Christmas.
But it should not be too broad.
It should be fully focused to the niche market associated with your business only and especially in the holiday season.
Additionally, you can give away a free gift to your loyal customers.
For example, you can give away a free e-book or video training course to your customers as a Christmas gift.
You may also want to offer a free service for customers in the form of an offer such as:
- Free trial of your product
- Free consultation with a consultant
- Free report or guide for customers on the topic you are selling about
You can also offer free gift wrapping service to your customers as Christmas giveaway idea, especially if they have purchased many items from you before and like to receive gifts in one box.
Moreover, you can give away free shipping for your customers if they are buying in the giveaway period.
Another Christmas giveaway idea is to offer free samples of your product to customers and it works good for the new brand launching.
So there could be thousands of small and big ideas to execute in christmas giveaways.
I am mentioning a few great ideas which can be execute from black friday promotion to christmas and holiday peroiod.
Host a 12-Day Christmas Giveaway
Hosting a 12-Day Christmas Giveaway is one of the best ways to get your brand out there. You can give away an item for free or you can offer some discounts on it.
You need to keep in mind that these giveaways should be very specific and targeted towards the niche market related to your brand and should be very exclusive to the customers.
For example, if your brand is related to fashion and clothing then you can give away a free pair of shoes or clothes for 12 days only .
You should also consider giving away some items in such giveaways which are not available on any other stores like for example a free pair of glasses or other accessories.
Hosting such giveaways can take time and effort but it is definitely worth the efforts because you will have an increased brand presence in your market in just 12 days of giveaway campaign.
Buy-1-Get-1 Free Promotion
Buy-1-Get-1 Free Promotion is one of the most effective and efficient Christmas giveaway idea.
You can give away an item for free to your customers or you can offer some discounts on it.
The Buy 1 Get 1 promotion works great if you are running a brand new product or if you are launching a new product.
You can also use this Buy 1 Get 1 Promotion idea for seasonal promotions like Christmas, Valentines Day and Halloween etc.
The key to running a successful buy-1-get-1 promotion is that the item has to be of high quality and should be a product which is very popular among the customers.
The Buy 1 Get 1 Promotion works best if you are selling something like electronics, clothes or accessories etc.
You can also run this promotion by giving away some free samples of products to your potential buyers and then asking them to buy the full product or bundle.
Giveaway A Gift Card with Purchase
Giveaway a Gift Card with Purchase is another effective and efficient Christmas giveaway idea.
You can give away gift cards to your customers as an incentive for them to purchase from you again or in case they are interested in purchasing some other products of yours then also ask them to buy the full product on their next purchase.
You can run this Giveaway Gift Card with Purchase promotion by giving away gift cards to your customers who purchase from you or give them in case of some other purchases they make on their next visit.
The key behind running a successful giveaway is that the product has to be worth buying and if it is a seasonal product then you can also run this promotion for that particular season.
You can use this Giveaway Gift Card with Purchase idea to offer discounts on the products as well.
Host a “Bring a Friend” Holiday Event with Prizes
Host a “Bring a Friend” Holiday Event with Prizes is most effective and efficient Christmas giveaway idea for broad market.
You can run this Host a “Bring a Friend” Holiday Event with Prizes by inviting your customers to bring their friends along on their next visit or during the holiday season.
You can also give away some free gifts or discount coupons to the customers who bring their friends along with them on their next visit.
And this promotional campaign can scale easily with the people who are coming from a friend i.e. your followers and customers.
They can also invite to their friends to get more incentives in the giveaway and slowly this campaign could become a big blast in your competitive market.
Collect Emails with Relevant Prizes
You can collect emails with relevant prizes by offering coupons or discounts to your customers who provide you their email addresses.
You can run this Collect Emails with Relevant Prizes idea in a way that the customer will receive his coupon after he provides his email address and then when they make another purchase from you , you can use the coupon and give them a discount on that particular purchase.
This is an effective way of getting customers to provide their email addresses because they will get something valuable in return after providing their email address.
And this Collect Emails with Relevant Prizes idea is also beneficial for you because you can use the email addresses to send out promotional emails and mailers.
You can also create a newsletter for your customers which will be sent to their inboxes and this is another effective way of getting more people on your mailing list.
In this post, we have discussed about some of the most effective and profitable ways to promote your business.
All in all, it is very important to have a clear strategy for your business and if you are not able to do that, then it is better to hire a professional who can help you with the promotion of your business.
As mentioned in the post, there are many other ways of promoting your business which we have not discussed in this post.
So, if you have any other effective way of promoting your business then please share it with us by writing a comment below.
If you liked the article, please support us by sharing it with your friends who might be interested in this article.
Frequently Asked Questions For Christmas Giveaway Ideas
What is a Christmas giveaway?
A Christmas giveaway is an event that gives away something to someone as a gift because it is the Christmas holiday event.
When should you host a Christmas giveaway?
Hosting a Christmas giveaway can be done any time of the year. However, it is most popular in the Christmas holiday period.
What are some of the ways to host a Christmas giveaway?
There are many different types of giveaways you can create for your business and they all have their own benefits and drawbacks depending on what type of product or service you offer.
You can host a Christmas giveaway with free product, buy one get one free promotion or gift card giveaways.
Why should you choose the best christmas giveaway ideas?
There are many benefits of choosing the right type of Christmas giveaway for your business and it depends on what kind of business you have and what type of product or service your company offers.
You should choose the best Christmas giveaway ideas because it will help to increase sales in year end period, improve brand awareness among customers and attract more new clients as well.
How much time do I need to spend on each Christmas giveaway idea?
The time you need to spend on each type of Christmas giveaway is different depending on the product or service your company offers and what kind of promotion you want to do.