ActiveCampaign is one of the most powerful and feature-rich email marketing platforms available.
Whether you’re a small business or large enterprise, it’s likely that ActiveCampaign can help you grow your business and increase revenue.
However, it can be difficult to know what ActiveCampaign can do for you.
So in this ActiveCampaign review, I’ve put together this comprehensive guide to show you everything it has to offer along with everything you need to know before signup.
Let’s get start-
What is ActiveCampaign?
ActiveCampaign is a powerful email marketing platform that can help you grow your business.
It’s comprehensive, feature-rich and easy to use, making it perfect for small businesses and enterprise organisations alike.
It’s one of the most popular platforms available and has a very large user base.
It’s also very feature-rich, letting you create complex campaigns with plenty of customization options.
Most importantly, it’s free to try and there are no commitments needed once you’ve signed up.
ActiveCampaign is perfect for customers who want to easily create and send powerful email campaigns.
You can build lists, target your audience with precision, and track the progress of each campaign perfectly.
Why use ActiveCampaign?
There are a number of reasons why you might want to consider using ActiveCampaign.
Firstly, it’s one of the most comprehensive and feature-rich email marketing platforms available.
It offers plenty of customization options, so you can create powerful campaigns that perfectly target your audience.
Additionally, it’s easy to use and perfect for small businesses and enterprise organisations alike – making it a great choice for anyone looking to grow their business.
Finally, it’s free to use and there is nothing to commit once you’ve signed up!
This platform can help your customers organize themselves in an effective way as well.
It offers a number of reports that give more information about how they are engaging with your email campaigns over time.
This makes ActiveCampaign perfect for small businesses and large businesses – reducing the stress of managing multiple lists in one place!
Whome Should Use ActiveCampaign?
Activecampaign is the most reliable email marketing automation tool with powerful functionality for all types of businesses.
It is well designed and carefully crafted to suit all the demands which makes active campaign the best marketing automation tool for all marketers.
The most suitable businesses which should use active campaign are-
Not only the above mentioned small business owners and big companies can use active campaign email marketing tool.
As per the userbase acquired by active campaign, almost all the businesses which needs email marketing as promotion channel, they can undoubtedly go with active campaign.
Additionally, if the small businesses and enterprise organization want more visibility in their list, then active campaign is a perfect choice for them.
ActiveCampaign gives its users many features that help it to stand out from other third party email marketing services.
The best example of this would be beautiful design and powerful CRM integration which enables any business owner to create automation links well within 10 minutes!
How You Should Use ActiveCampaign?
ActiveCampaign is the perfect tool for any small business that wants to grow their email list.
It’s easy to use and has tons of features, including tools to track your email marketing campaigns and measure their success.
Let’s have a quick look on the best usecases of active campaign-
Ecommerce Store Owners
If you run an ecommerce store, then active campaign is a great email marketing tool to use.
It’s easy to set up, has powerful automation features and can help you grow your list quickly.
Not only this but active campaign can help you in setting up email sequences for welcome series, abandoned cart recovery series, order confirmation series, upsell/downsell email series and many more.
Do you offer online coaching?
If so, using active campaign is a great way to promote your services to potential clients.
With powerful automation tools and an easy-to-use interface, it’s simple to connect prospects and clients with increased sales.
Additionally, you can use the automated triggered sequence to give discounts on popular coaching products when someone subscribes.
Freelancers & Consultants
I know how getting new client information by email can be a tedious task at times!
It’s the reason why many freelancers are losing potential clients because they’ve been competing for their attention in regular emails, instead of promoting themselves effectively via social media and ads.
Now imagine being able to reach out to your ideal client through an automated campaign?
With this tool you can set up automated emails that will greet your potential clients with special offers, ask them for more information and even schedule time to meet.
Marketers & Bloggers
Are you looking at content marketing as one of the many ways to promote your business online?
If so, then using active campaign is an easy way to include all these new readers! With their clean templates, it’s simple for marketers or bloggers manageunlimited campaigns without any hassle.
With 1 click emails you can send reminders and welcome your readers to sign up for a campaign from anywhere.
Lead Gen & Sales Funnels
The purpose of lead gen tactics is to acquire new leads for businesses or business owners.
This means that it’s best when we schedule repetitive tasks like sending personalized newsletters, unlocking subscription boxes and collecting email addresses again on repeat basis.
If not achieved properly this will result in low conversion rates which ultimately will generate less profits.
The best way to achieve your lead gen goals is by automating all the positive content that leads want and use activecampaign for easy LeadGen Funnels management and effective email marketing with two simple clicks!
Email Scheduling & Campaigns
Are you a busy business owner who doesn’t have time to deal with email marketing every day?
If so, then this automated tool can be used by anyone as an easy way to send special type of messages.
Marketers use these emails on daily basis via the proven scheduler.
One click and your campaign is ready for action!
All these features will give you the freedom to focus on what’s really important: business, not managing email marketing automation!
ActiveCampaign is a powerful email marketing platform that helps small businesses and startups to grow their mailing lists and send out more effective emails.
Setup is straightforward, and the platform has plenty of features to help you track your campaigns, measure results, and learn from your successes and failures.
If I say that active campaign is the only email marketing tool which has the maximum features which any software could ever have.
And it’s not just developing the features which bring it ahead in to the competition but active campaign also maintain the quality of the features and fast bug fixing.
Here I am listing donw the most important features which actually generate a lot of business.
Let’s have a quick look on it-
ActiveCampaign Landing Pages
You must have heard that top marketers use landing pages in place of normal website.
And the reason is, they know that it get good conversion rate for lead capture through forms, sales and what not.
Active campaign has landing page feature which allows you to create and publish beautiful, high converting landing pages as per the need of your business.
Additionally, the editor allows you to save your design and publish in just one click.
Less technical people can also create a landing page in minutes, the editor is easy to understand and learning curve is less.
Email Personalization is the lifeline of any effective marketing campaigns.
ActiveCampaign allows you to personalize your emails according to customer’s interests and buying behaviour.
You can use data such as customer’s company name, job title, email addresses, website visit history and much more.
Use this data to target your audience with the right messaging and increase response rates.
Additionally, you can also create unique email templates and send from those.
Active campaign also gives the option to use personalization tags in the email subject lines.
And if you could imagine the impact of seeing the name in the subject line, it would help to increase the open rate.
Recommendation – Try HYPERISE For Adding Hyper Media Personalization In Your Email Marketing To Achieve Better ROI.
Conditional Content In Email
Till now I’ve find only active campaign which can make a single email content for different subscribers which works based on tags, list or custom fields.
For example- if your email contains total three paragraphs and you want a set of people who can see only first part, well that’s possible.
Isn’t this feature is priceless.
It would definitely help to bring your email marketing strategies to the completely next level of the trends.
This feature of active campaign is one of my most favourite feature.
Because it helps to segment the subscribers data in much better way.
It opens the opportunities to track the subscriber’s behaviour outside of email.
Let’s assume you have a bloging website or ecommerce store with hundreds of pages/products.
Now you would never know if your subscribers are visiting your site and if visiting then how frequently.
Active campaign site tracking feature helps to track if your subscribers are visiting your site.
And based on these kind of activities you can easily setup the different workflow automations to send emails with their relevant page visit.
It will surely help to boost up the engagement rate in your email marketing and not only this but business ROI will also grow up very fast.
What could be your reaction if you will get a chat widget which will popup over the screen whenever you will visit a site where you subscribed already.
In most of the cases you would love to interact with the chatbox to know what’s next.
Now think as a business owner.
Your site is getting thousands of visitors everyday and you are able to get a few subscribers out of those thousands visits.
But what should be your plan to make those subscribers as your customers.
If they will see your offer or deal page and at that time, if they will see a personalized message through a chat widget, that will be the bomb!
It will pump up the engagement rate of your email marketing and makes you get more conversions on than ever, that’s what I help you understand in this part.
And you will be amazed to know that this feature is available with active campaign email marketing tool only.
ActiveCampaign allows customizing the fields in order to capture more data about your subscribers.
You can add different fields for email subject, first name, last name and even postal code.
This will allow you to get a better understanding of who is opening your emails and how they are interacting with it.
And this is not all!
You can also add custom fields as condition fields that would filter out certain subscriber because they have mentioned their interest or behaviour in the particular custom field.
A feature that rarely can be seen today, these conditions are quite essential to run a successful email marketing campaign.
By using these condition fields, you can record the subscriber activity and keep a track of your campaigns.
Lead Scoring of Subscribers
ActiveCampaign also offers lead scoring for your subscribers.
It will help you to assign a score to your subscribers based on the activity they have done in the past.
This information can be used as a criterion while making decisions about whether or not to send them emails in future.
Moreover, this score is available along with subscriber name and email address in the campaign report.
Therefore, it is quite easy for you to understand who are converting and how.
However, there is no lead scoring kind of feature available in other active campaign alternatives.
Undoubtedly active campaign makes the task of segmentation much easier with this lead score feature of all subscriber’s email address.
A B Testing
ActiveCampaign comes with A/B testing facility which allows you to run different versions of your email campaigns and measure the response rate.
You can easily compare the results of two versions in your report.
Moreover, this is possible even if you have multiple subscribers for a single email address.
This makes it easier for you to find out whether there are any changes that need to be made in order to increase response rate of your emails.
So, A/B testing gives you control on the tracking of different versions and can run separate campaigns for individual subsets according to them.
Email campaign or email broadcast is the most commonly used feature in email marketing practice and this feature is available in all email marketing tools including active campaign.
But the major advantage with active campaign is, it allows to use the broadcast feature as automation.
You can schedule the specific date and time according to subscriber’s timezone.
And then setup resend for non-open after the duration of your choice, add tags, trigger another automation, add/modify lead score, export the data into google sheets, update the custom fields and many more.
This type of feature is not available with any active campaign competitors.
Email Marketing Automation
Automation is the future and we all know that very well.
But putting the majority of the business on automation is not possible for all because it needs the expertise and powerful resources.
With active campaign you can put majority of your business online operations on complete automation without thinking twice. You can create an automation program as per your choice whether it is a single step of sending the email, creating and distributing mass emails or automated whole process like sending different versions of same email.
And if you want to test any small thing with A / B testing in active campaign then that can be done whenever you feel free to do.
The first two advantages are not much unique but rest does offer something unique for application e-mail marketing.
Full control over email marketing automation is one factor what separates active campaign from the rest.
SMS Marketing Automation
Active Campaign also offers SMS marketing automation.
This feature allows you to send automated messages (SMS or MMS) to your subscribers using the active campaign platform.
You can use this feature for a variety of purposes such as monitoring activations, generating leads or sending notifications about important events.
You can generate leads with this optional feature.
This is another unique and powerful step to get more business on your client’s doorsteps.
You can also create a complete SMS campaign for monitoring, engagement or any other purpose as per you need .
Best thing about SMS is sending to only part of the audience at a time.
This will help you track actions instead of spending heavily on mass broadcast.
Active Campaign also offers detailed analytics to help you understand your email marketing performance.
This provides you with critical information about how your emails are performing, what content is resonating and where you need to make changes to improve engagement rates.
This will help youDrive better ROI from your email campaigns and identify areas of improvement that can be improved quickly.
Additionally, you can create custom dashboards that will allow you to drill down and see the individual details of your email campaigns in one place.
Detailed analytics is useful for marketers who are interested in improved ROI, increase conversion rates or just want a quick overview directly from their inbox.
Email Template Library
Active Campaign also allows you to create templates.
These are reusable email messages that allow the user to customize their message before it is sent using active campaign platform.
You can quickly build an email from a simple or advanced template file, which will save you time and help keep your content specific for each recipient in your list and avoid sending variations of the same emails non-stop.
This will help you create newsletters, offers and many more customized content for your email list.
You can also change the design of your emails simply by clicking on an icon or images that are tagged with pre-built patterns and styles available in Active Campaign platform itself.
And these simple improvement is not only save time but also money because it saves cost while send bulk or unmatching messages to customer base regularly.
ActiveCampaign has a wide range of integrations with various software and services which make it quite easy for you to work with them.
Therefore, it is easy for you to connect your active campaign account with all the necessary software and services.
Moreover, this makes it possible to track your campaigns in real-time without any need to manually update your analytics or reporting tools.
This makes it easier for you to find out how effective each piece of marketing communication which active campaign is capable of sending and also, who are the recipients for making changes in this list if required.
Let’s have a look on a few very popular softwares which can be integrated with active campaign smoothly-
Google sheets app is the most commonly used one of the popular apps worldwide for all businesses and startups.
Because it’s free for all but has a lot of powerful features which helps to keep the data organized properly.
Active campaign integration with google sheets help you to post the data into google sheets from the automation based on the specific action you want.
And for it, you really don’t need to learn any complecated skill.
It’s very simple to setup and run the active campaign automation with google sheets integrations.
WordPress is one of the topmost content management system (CMS) used around the world.
Active campaign integrates with wordpress very easily and this integration helps you to automate your entire marketing process in a much simpler way.
To use the wordpress integration, you only need to download and install the activecampaign wordpress plugin into your wordpress website.
Then complete the authentication part and it’s ready.
With wordpress integration, you can sync the leads capture process without using any 3rd party apps.
Elementor WordPress Plugin
If you are using any wordpress page builder plugin like elementor then you don’t need to install any other plugin for integratin of elementor form with your active campaign account.
You can just add your credentials into elementor activecampaign part and the integration is ready.
And there is no limit on using number of forms or list with the integration of elementor wordpress plugin.
Convertbox is one of the most popular lead capture software which already have a lot of integrations including active campaign.
If you are using convertbox on your website, then you can send the data directly to active campaign without any delay.
Not only this, but this integration also track the data back from active campaign to identify the visitors on your website.
And based on this data, you can show personalization on your web pages as same as showing below-
Keep in mind that this kind of subscriber’s data personalization on web page through convertbox integration is possible only with active campaign and not any other email marketing tool available in the market.
Everyone knows that Shopify is the world’s number one and best ecommerce platform which helps non tech people to setup and launch their own independent ecommerce store without hiring any professional developer.
To enhance the customer communication and to this end, Shopify store owners can integrate activecampaign with their website.
It’s a very easy and rapid process to do.
You just have to install the activecampaign into your shopify store for authorization and that’s it!
The integration allows the store owners to access important features of your activecampaign so as a best practice for them.
And these are just some examples about how shopify helps webmasters makes things easier in managing their business like show customers personalized information through integrates with ActiveCampaign is an example from Shopify which mentioned above.
But many more advantages can be found by implementing an integrated ecommerce platform especially when you need to manage multiple sites at a single place.
In short, Shopify seems to be ideal and best integrations choice for SMB based businesses where they want personalization on their customers’ data with an ecommerce store.
If you belongs to funnel creation and optimization background then you must be familiar with clickfunnels.
Clickfunnels is the world’s most popular funnel builder app with thousands of users.
Although clickfunnels has funnelytics to send emails but they also have amazing integration with active campaign because funnelytics doesn’t have all the features of active campaign.
Having integration of active campaign with in the clickfunnels is adding more powers to drive better ROI from email marketing.
UpViral is one of the most popular viral marketing software in the world and UpViral has 100+ native integrations with a lot of popular apps which also includes Active Campaign.
It simply mean that the leads you will capture with in your UpViral campaign, you can push those leads directly into your active campaign account and then trigger the automation for nurturing them effectively.
You can also add the custom fields and it’s value from UpViral campaign to your active campaign account directly.
Vyper is another most popular viral marketing software which doesn’t have the open API to setup the integration with third party apps but you will be happy to know that it has native integration with active campaign.
It means you can push your campaign leads directly into your active campaign account without looking at any third party integration software.
Messenger marketing has made a big revolution in the performance marketing now.
And Manychat is the most popular and leading messenger marketing software in the world which has a lot of powerful features and integrations.
In the chatbot, if you are asking your subscribers for their email address, then you can post that email address to your active campaign account directly with their native integrations.
Not only the email address, but you can send more data into custom fields and can update it too.
With active campaign integration, messenger marketing can give immense ROI to your online business.
Autonami is a wordpress plugin and works as an independent CRM with in the wordpress site.
It developed in early 2021 by WooFunnels team.
You can see the promo video of autonami below-
Autonami and activecampaign integration give you options to sync the data between autonami and your activecampaign account which help to organize the subscribers data effectively.
To setup the autonami integration with active campaign, you only need to add API key and URL in the integration option and it’s done.
Facebook Custom Audience
Facebook Custom Audience is a powerful tool which you can use to target your marketing campaign directly to the people who are interested in what you’re selling.
Customizing the audience for your ads allows you to reach more people with your message, which can increase overall ROI.
You can add custom audiences from Facebook Ads Manager or via an import file.
Once you have added them, you can easily setup the integration to sync the subscriber’s behavious such as open email, click email, reply to email and many more into the facebook custom audience.
Not only this but if your subscribers are not opening the email, then you can add them into the seperate custom audience and the retarget them based on the their behaviour of your choice.
It will definitely help you to achieve better engagement from your email subscribers.
Salesforce is one of the most popular CRM software in the world which can be used by small businesses and large organizations.
It offers powerful features like lead tracking, customer relations management (CRM), project management, and business intelligence that can help you to manage your business more efficiently.
Integrating activecampaign with Salesforce allows you to easily capture leads from all of your marketing channels and automatically send email campaigns based on those leads.
This customer relationship management software allows you to tweak every aspect of your marketing waves such as email automation, tags and triggers or custom native audiences like phone number specific campaigns.
Try Pabbly Connect For setting up the integration of ActiveCampaign with thousands of application without hiring any developer.
|Unlimited Email Sending||✔️||✔️||✔️||✔️|
|Drag & Drop Email Builder||✔️||✔️||✔️||✔️|
|125+ Email Templates||✔️||✔️||✔️||✔️|
|Site and Event Tracking||✔️||✔️||✔️||✔️|
|Campaign and Automation Reporting||✔️||✔️||✔️||✔️|
|Lead Capture Forms||✔️||✔️||✔️||✔️|
|Support||Chat and Email Support||Chat and Email Support||Chat and Email Support||Phone Support|
|50+ Landing Pages Templates||❌||✔️||✔️||✔️|
|Facebook Custom Audience||❌||✔️||✔️||✔️|
|Customer Health Scoring||❌||✔️||✔️||✔️|
|Custom Mailserver Domain||❌||❌||❌||✔️|
|Free Design Services||❌||❌||❌||✔️|
|Social Data Enrichment||❌||❌||❌||✔️|
|Starting Monthly Price (Upto 500 Contacts)||$15||$70||$187||$287|
|Monthly Price When Paid Yearly (Upto 500 Contacts)||$9||$49||$149||$249|
ActiveCampaign Pros And Cons
- You can send unlimited emails per month in any plan.
- ActiveCampaign subscription will only charge for active contacts.
- Hundreds of amazing integrations with so many other apps
- Subscriber’s timezone based email schedule
- Email personalization tags such as first name, last name, city, country, birthday etc
- Powerful automations
- Powerful analytics to understand open rate, click rate etc
- Contact segmentation
- Free support for every customer
- Offers free online training
- Free migration from other email marketing softwares
- Open API makes it more advanced in comparison with
- ActiveCampaign seems expensive for small businesses because its pricing starts at $15 per month ( $9 per month, if paid annually).
- Customer support is not very fast and sometimes it takes weeks to get the response back from team.
Active campaign provides the world class support to all customers and the company make sure your issue is resolved quickly by taking follow up.
You can raise the support ticket from the official website by sharing basic details about the issue you are experiencing.
Not only this but active campaign has huge library of articles which can explain the solutions for most of the common issues anyone can experience.
And if you are facing any difficulty related to strategic execution then you can find a lot of active campaign experts in their facebook group and can ask for help.
I am sure you will feel glad to see amazing support in facebook group and from official customer support team.
ActiveCampaign offers amazing tutorials which can easily guide you through most of the common tasks.
Learning about active campaign is not difficult at all and with proper guidance from activecampaign, it becomes easy for anyone to get started.
You can find the complete list of ActiveCampaign tutorials on their official website along with detailed description of each one.
So if you are looking for step by step guides thenActivecampaign will definitely meet your need!
But just for your reference, I am sharing a few super amazing active campaign tutorials below-
ActiveCampaign Affiliate Program
Activecampaign offers affiliate program that allows you to earn money based on the sales made by your referral.
You can join the affiliate program easily by filling up the registration form and then start promoting active campaign products in your website, blog or social media pages.
When someone clicks on your referral link and signs up for a paid active campaign account, you automatically earn a commission.
Active campaign affilate program offers a minimum 20% commission on every transaction by the customer you will refer and it goes up to 30% based on the sales volume you are generating.
Activecampaign doesn’t have any public roadmap but I am sure they have a big roadmap internally.
On the official website, you can find the changelog page link which will help you to understand the updates coming in the active campaign email marketing tool.
Although active campaign is the leading player in the email marketing softwares market but still they are full focused to develop it even more to give a rock solid platform for users.
Verdict on ActiveCampaign Review
- Almost zero learning curve for beginners
- Open API
- Amazing email templates
- Prebuilt receipes
- Community support
- Powerful automations
- Unbeatable features
- Detailed analytics
- Outstanding email delivery
- Drag and drop email editor
- Expensive in comparison with other competitors
- Support is quite slow in responding
- Advance integration is not available in basic plan
Activecampaign is an amazing email marketing tool that has been designed with the purpose of providing users with a rock solid platform to build and deliver engaging emails.
So if you are looking for a reliable and easy-to-use email marketing software then Activecampaign is definitely worth considering.
Moreover, Activecampaign is cost-effective and well priced.
They have countless number of building options to help you create customized emails from scratch which will surely work wonders for your business.
Activecampaign has been in market since years and they have a huge userbase so you can easily trust and build your own mailing list.
So if you still not convinced about Active Campaign Review then just get your 14 days free trial to test and see if it’s good for your business.
Frequently Asked Questions on ActiveCampaign
Is ActiveCampaign safe?
ActiveCampaign is a secure and reliable email marketing tool. It uses the latest encryption methods and has a strong spam monitoring.
And hence it’s completely safe to use for your business.
Is ActiveCampaign secure when communicating with Facebook?
Activecampaign is completely secured platform which work amazingly with facebook data sync.
Why should I use ActiveCampaign?
You should use activecampaign to start creating email list and initiating the communication with subscribers.
It will help to build a great business with email marketing.
Is ActiveCampaign a good tool?
Undoubtedly activecampaign is one of the best email marketing tool available in the market.